Serena Williams Net Worth, Career Prize and Earning from brands
Serena Williams net worth is estimated to be around $340 million. This substantial wealth is primarily derived from her illustrious tennis career and a series of successful business ventures.
Serena Williams Endorsements & Investments
Serena Williams has an impressive portfolio of endorsements and investments that reflect her diverse interests and business acumen.
Endorsements
Serena has partnered with numerous high-profile brands, including Nike, Gatorade, Wilson Sporting Goods, Beats by Dre, JP Morgan Chase, Audemars Piguet, Gucci, and Michelob Ultra according to Sportskeeda. Her long-term partnership with Nike, in particular, has produced some iconic on-court outfits.
Investments
Serena is a savvy investor with her venture capital firm, Serena Ventures, which focuses on supporting women and founders from underrepresented groups. Some notable investments include Esusu, a fintech company that helps renters build credit; Calico, a supply chain management platform; and Parfait, a wig customization platform using AI. Serena Ventures has invested in over 85 companies, with 14 of them achieving unicorn status, emphasizing diversity and innovation in the startup ecosystem.
Serena Williams Real Estate Portfolio
Serena Williams has a real estate portfolio worth around $30 million, including a custom-built home in Jupiter, Florida, a Mediterranean mansion north of Miami, a former estate in Bel Air, California, and a six-bedroom property in Palm Beach Gardens, Florida. These investments highlight her keen eye for luxury and smart financial decisions.

Serena Williams Tennis Journey
Serena Williams began playing tennis at a young age and turned professional in 1995 at 14. She won her first Grand Slam singles title at the US Open in 1999 and went on to secure 23 Grand Slam singles titles, the most in the Open Era. She also achieved the “Serena Slam” twice and won 14 Grand Slam doubles titles with her sister Venus, along with three Olympic gold medals in doubles according to Aljazeera. Serena’s journey is marked by her powerful playing style, resilience, and her role as a trailblazer for gender equality in sports.
Serena Williams Career Prize Money
Serena Williams career prize money totals approximately $94,816,730. This makes her the highest-earning female tennis player in history, with earnings more than double that of her nearest competitor, her sister Venus Williams. Serena Williams is wealthier than Venus Williams. She has earned an impressive amount of prize money throughout her illustrious tennis career.
Serena and Venus in King Richard
“King Richard” is a film about how Richard Williams, portrayed by Will Smith, played a crucial role in training his daughters, Serena and Venus Williams, to become tennis champions. Both Serena and Venus served as executive producers for the movie.
Related: Roger Federer Net Worth
Serena Williams Earnings from Nike
Serena Williams has had a highly lucrative partnership with Nike since 2003. Her initial deal with Nike was worth $60 million over six years. In 2013, Nike extended her contract with a deal worth $40 million over five years, which included sales royalties and incentives for every Grand Slam title and World No. 1 ranking.
Serena Williams Subway Commercial Earnings
Serena Williams earned approximately $1 million for her role in the Subway commercial as part of their “Feed Your Potential” campaign. This high-profile endorsement is one of many that contribute to her significant annual earnings from various brand partnerships.
Serena Williams Ownership in Sports Teams
Serena Williams has ownership stakes in the Miami Dolphins (NFL), Angel City FC (NWSL) and the Los Angeles Golf Club (TGL).